About Us

Smashed Avocado features products from 100% female owned and run small NZ businesses. Run as a collective, money from sales is being returned directly to the designers.

The aim of the store is to expel the negative message that not all women can succeed and so must drag fellow women down to do so. Instead, this project aims to prove that when women come together and support each other everyone can succeed.

Want to shop in real life or just have a chat to our designers? Come visit us at 45 Vivian Street, Wellington.

Want to join our collective? Click below to complete our expression of interest form and we will be touch when a space opens!

Join Smashed Avocados